Product Manager (General)
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Product Manager (General) earns an average of $107,500/yr. Typical education: Bachelor's degree. Experience: 5–5.5 years. Top skills: Marketing, Product Management, Communication.
$107,500/yr
Bachelor's degree
5–5.5 years
53
Parent Occupation (O*NET)
Marketing Managers
Median Wage
$161,030/yr
Growth (2024-34)
+6.6%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (12)
Marketing
Product Management
New Product Development
Product Roadmaps
Project Management
Product Strategy
User Experience (UX)
Market Research
Agile Methodology
Software Development
Product Knowledge
Finance
Common Skills (17)
Communication
Management
Sales
Leadership
Influencing Skills
Presentations
Operations
Verbal Communication Skills
Planning
Research
Problem Solving
Prioritization
Detail Oriented
Microsoft Office
Certifications (1)
Master Of Business Administration (MBA)
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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