Chief Marketing Officer
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Chief Marketing Officer. Typical education: Bachelor's degree. Experience: 10 years. Top skills: Marketing, Product Marketing, Enthusiasm.
Not available
Bachelor's degree
10 years
1
Parent Occupation (O*NET)
Marketing Managers
Median Wage
$161,030/yr
Growth (2024-34)
+6.6%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (15)
Marketing
Product Marketing
Equities
Business-To-Business (B2B) Marketing
Enterprise Marketing
Player Coach
Pardot (CRM Software)
Stakeholder Management
Sales Prospecting
Business Strategies
Eloqua
Change Management
Financial Market
Cultural Assimilation
Social Media
Common Skills (15)
Enthusiasm
Self-Starter
Planning
Strategic Planning
Leadership
Communication
Persuasive Communication
Team Building
Rapport Building
Sales
Business Objectives
Decision Making
Coaching
Business Acumen
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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