Brand Manager
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Brand Manager. Typical education: Bachelor's degree. Experience: 5.2–7.2 years. Top skills: Sales, Management, Brand Management.
Not available
Bachelor's degree
5.2–7.2 years
9
Parent Occupation (O*NET)
Marketing Managers
Median Wage
$161,030/yr
Growth (2024-34)
+6.6%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (15)
Brand Management
Marketing
Merchandising
Brand Awareness
Profit And Loss (P&L) Management
Performance Management
Point Of Sale
Finance
Project Management
Event Management
Financial Management
NextGen Enterprise Practice Management
Financial Analysis
Sales Leadership
Customer Marketing
Common Skills (15)
Sales
Management
Operations
Communication
Coaching
Analytical Skills
Leadership
Verbal Communication Skills
Planning
Customer Service
Business Acumen
Coordinating
Forecasting
Organizational Skills
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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