Product Line Manager
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Product Line Manager. Typical education: Master's degree. Top skills: New Product Development, Management, Planning.
Not available
Master's degree
Varies
1
Parent Occupation (O*NET)
Marketing Managers
Median Wage
$161,030/yr
Growth (2024-34)
+6.6%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (22)
New Product Development
Scrum (Software Development)
Emerging Technologies
Mechanical Engineering
Health Systems
Economics
Product Management
Lifecycle Management
Public Affairs
Business Valuation
Market Requirements Documents
Market Development
Competitive Intelligence
Economic Modeling
Profit And Loss (P&L) Management
Product Planning
Build vs Buy Analysis
Business Development
Electrical Engineering
Product Lining
Pharmacotherapy
Sprint Retrospectives
Common Skills (8)
Management
Planning
Communication
Microsoft Office
Presentations
Ideation
Sales
Interpersonal Communications
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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