Search Engine Optimization Specialist
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
At a Glance
Search Engine Optimization Specialist earns an average of $100,000/yr. Typical education: Bachelor's degree. Experience: 3–4 years. Top skills: Search Engine Optimization, Communication, Research.
$100,000/yr
Bachelor's degree
3–4 years
8
Parent Occupation (O*NET)
Search Marketing Strategists
Median Wage
$76,950/yr
Growth (2024-34)
+6.7%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (24)
Search Engine Optimization
JavaScript (Programming Language)
Data Analysis
HyperText Markup Language (HTML)
Link Building
Computer Engineering
Electrical Engineering
Text Retrieval Systems
Computer Science
Keyword Research
Auditing
Project Management
Control Systems
Data Processing
Cross-Functional Team Leadership
Debugging
Website Optimization
Automation
Content Strategy
Software Solutions
Docker (Software)
Common Skills (5)
Communication
Research
Verbal Communication Skills
Problem Solving
Troubleshooting (Problem Solving)
Certifications (1)
Google Analytics Certification
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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