Digital Marketing Specialist
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
At a Glance
Digital Marketing Specialist earns an average of $60,000/yr. Typical education: Bachelor's degree. Experience: 1.7–3 years. Top skills: Marketing, Digital Marketing, Communication.
$60,000/yr
Bachelor's degree
1.7–3 years
10
Parent Occupation (O*NET)
Market Research Analysts and Marketing Specialists
Median Wage
$76,950/yr
Growth (2024-34)
+6.7%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (17)
Marketing
Digital Marketing
Search Engine Optimization
Key Performance Indicators (KPIs)
Analytics
Social Media
HyperText Markup Language (HTML)
Email Marketing
Management Consulting
Graphic Design
Public Relations
Search Engine Marketing
Project Management
Data Integration
Text Retrieval Systems
Web Analytics
Common Skills (13)
Communication
Detail Oriented
Verbal Communication Skills
Sales
Customer Service
Problem Solving
Proactivity
Planning
Self-Motivation
Resourcefulness
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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