Digital Marketing Analyst
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
At a Glance
Digital Marketing Analyst earns an average of $46,904/yr. Typical education: Bachelor's degree. Experience: 1–2 years. Top skills: Analytics, Digital Marketing, Sales.
$46,904/yr
Bachelor's degree
1–2 years
1
Parent Occupation (O*NET)
Market Research Analysts and Marketing Specialists
Median Wage
$76,950/yr
Growth (2024-34)
+6.7%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (19)
Analytics
Digital Marketing
Data Analysis
Web Analytics
Customer Relationship Management
JavaScript (Programming Language)
Dashboard
Marketing
Contextual Advertising
Adobe Target
Marketing Communications
Ad Serving
Sales Prospecting
HyperText Markup Language (HTML)
A/B Testing
Data Management Platforms
Optimizely
Common Skills (11)
Sales
Presentations
Verbal Communication Skills
Detail Oriented
Consulting
Troubleshooting (Problem Solving)
Problem Solving
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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