Marketing Analyst (General)
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
At a Glance
Marketing Analyst (General). Top skills: Market Research, Research, Communication.
Not available
Varies
Varies
N/A
Parent Occupation (O*NET)
Market Research Analysts and Marketing Specialists
Median Wage
$76,950/yr
Growth (2024-34)
+6.7%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (13)
Market Research
Marketing
Project Management
Customer Relationship Management
SQL (Programming Language)
Marketing Research
Microsoft Dynamics 365 Sales
SPSS (Statistical Software)
Data Analysis
Report Creation
Statistics
Business Requirements
Pharmaceuticals
Common Skills (17)
Research
Communication
Sales
Detail Oriented
Management
Confidentiality
Information Gathering
Planning
Leadership
Scheduling
Problem Solving
Verbal Communication Skills
Teamwork
Operations
Presentations
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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