Search Engine Marketing Specialist
Employ search marketing tactics to increase visibility and engagement with content, products, or services in Internet-enabled devices or interfaces. Examine search query behaviors on general or specialty search engines or other Internet-based content. Analyze research, data, or technology to understand user intent and measure outcomes for ongoing optimization.
At a Glance
Search Engine Marketing Specialist. Typical education: Bachelor's degree. Experience: 1–2 years. Top skills: Marketing, Communication, Project Management.
Not available
Bachelor's degree
1–2 years
2
Parent Occupation (O*NET)
Search Marketing Strategists
Median Wage
$76,950/yr
Growth (2024-34)
+6.7%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (19)
Marketing
Project Management
Search Engine Marketing
Contextual Advertising
Search Engine Optimization
Business Metrics
Report Building
Research And Development
SQL (Programming Language)
Performance Reporting
Organic Search
Banner Ads
Content Management Systems
Pay Per Click
SEMrush (Software)
Bid Management
Common Skills (11)
Communication
Professionalism
Presentations
Operations
Problem Solving
Ability To Meet Deadlines
Forecasting
Analytical Skills
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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