Product Marketing Manager
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Product Marketing Manager. Typical education: Bachelor's degree. Experience: 4.7–5.3 years. Top skills: Sales, Product Marketing, Communication.
Not available
Bachelor's degree
4.7–5.3 years
5
Parent Occupation (O*NET)
Marketing Managers
Median Wage
$161,030/yr
Growth (2024-34)
+6.6%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (19)
Product Marketing
Go-to-Market Strategy
Marketing
Marketing Strategies
New Product Development
Business To Business
Market Research
Enterprise Application Software
Datasheets
Vendor Management
Adobe Marketo Engage
Packaging And Labeling
Blogs
Software As A Service (SaaS)
Structured Product
Marketing Communications
Sales Support
Product Lining
Sales Plays
Common Skills (10)
Sales
Communication
Research
Willingness To Learn
Creativity
Problem Solving
Business Objectives
Teamwork
Certifications (1)
Master Of Business Administration (MBA)
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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