Marketing Manager (General)
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Marketing Manager (General) earns an average of $69,414/yr. Typical education: Bachelor's degree. Experience: 5.2–6.1 years. Top skills: Marketing Management, Marketing, Communication.
$69,414/yr
Bachelor's degree
5.2–6.1 years
62
Parent Occupation (O*NET)
Marketing Managers
Median Wage
$161,030/yr
Growth (2024-34)
+6.6%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (12)
Marketing Management
Marketing
Marketing Strategies
Project Management
Business Development
Public Relations
Sales Prospecting
Social Media
Finance
Product Marketing
Customer Relationship Management
Marketing Communications
Common Skills (17)
Communication
Sales
Leadership
Management
Interpersonal Communications
Planning
Prioritization
Customer Service
Detail Oriented
Research
Microsoft Office
Influencing Skills
Organizational Skills
Certifications (1)
Master Of Business Administration (MBA)
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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