Marketing Analytics Specialist
Research conditions in local, regional, national, or online markets. Gather information to determine potential sales of a product or service, or plan a marketing or advertising campaign. May gather information on competitors, prices, sales, and methods of marketing and distribution. May employ search marketing tactics, analyze web metrics, and develop recommendations to increase search engine ranking and visibility to target markets.
At a Glance
Marketing Analytics Specialist earns an average of $135,000/yr. Experience: 2 years. Top skills: Statistics, SAS (Software), SQL (Programming Language).
$135,000/yr
Varies
2 years
N/A
Parent Occupation (O*NET)
Market Research Analysts and Marketing Specialists
Median Wage
$76,950/yr
Growth (2024-34)
+6.7%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (22)
Statistics
SAS (Software)
SQL (Programming Language)
Economics
Computer Science
Marketing
Random Forest Algorithm
Operations Research
Logistic Regression
Time Series Analysis And Forecasting
Predictive Modeling
Advanced Analytics
R (Programming Language)
Statistical Modeling
Data Analysis
Software Engineering
Decision Tree Learning
Statistical Packages
Apache OpenOffice
Quantitative Research
Common Skills (8)
Communication
Detail Oriented
Leadership
Interpersonal Communications
Problem Solving
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
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