Marketing Analytics Manager
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Marketing Analytics Manager. Typical education: Bachelor's degree. Experience: 2–3 years. Top skills: Marketing Research, Marketing, Presentations.
Not available
Bachelor's degree
2–3 years
2
Parent Occupation (O*NET)
Marketing Managers
Median Wage
$161,030/yr
Growth (2024-34)
+6.6%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (19)
Marketing Research
Marketing
Graphic Design
User Profile
Visual Composition
Matrix Management
Marketing Strategies
Templates
Secondary Research
Quantitative Research
Research Design
Merchandising
Consumer Insights
Qualitative Research
New Product Development
Data Security
Cross-Functional Collaboration
Surveys
Common Skills (10)
Presentations
Microsoft Office
Research
Voice of the Customer (VoC)
Computer Literacy
Interpersonal Communications
Communication
Business Objectives
Planning
Certifications (1)
Master Of Business Administration (MBA)
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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