Director of Product Marketing
Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by a firm and its competitors, and identify potential customers. Develop pricing strategies with the goal of maximizing the firm's profits or share of the market while ensuring the firm's customers are satisfied. Oversee product development or monitor trends that indicate the need for new products and services.
At a Glance
Director of Product Marketing. Top skills: Product Marketing, Marketing, Leadership.
Not available
Varies
Varies
N/A
Parent Occupation (O*NET)
Marketing Managers
Median Wage
$161,030/yr
Growth (2024-34)
+6.6%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (22)
Product Marketing
Marketing
Marketing Strategies
Business Results
Market Research
Go-to-Market Strategy
Field Marketing
Product Strategy
Market Trend
Competitive Analysis
Merchandising
Brand Marketing
Selling Techniques
Brand Management
E-Marketing
Customer Segmentation
Cross-Functional Coordination
Marketing Analysis
Software As A Service (SaaS)
International Finance
Messaging Strategy
Customer Acquisition Management
Common Skills (8)
Leadership
Sales
Management
Communication
Research
Customer Service
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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