Media Planner / Buyer
Promote or create an intended public image for individuals, groups, or organizations. May write or select material for release to various communications media. May specialize in using social media.
At a Glance
Media Planner / Buyer. Typical education: Bachelor's degree. Experience: 3.3–4.2 years. Top skills: Research, Communication, Detail Oriented.
Not available
Bachelor's degree
3.3–4.2 years
7
Parent Occupation (O*NET)
Public Relations Specialists
Median Wage
$69,780/yr
Growth (2024-34)
+4.8%
Education
Bachelor's degree
Skills & Requirements
Specialized Skills (14)
Marketing
Media Planning
Media Buying
Magnetic Resonance Imaging
Key Performance Indicators (KPIs)
Data Analysis
Campaign Management
Social Media
Digital Marketing
Analytics
Finance
ComScore
Target Audience
Bid Management
Common Skills (16)
Research
Communication
Detail Oriented
Planning
Presentations
Budgeting
Self-Motivation
Resourcefulness
Multitasking
Operations
Related Specializations
Other specialized occupations in this field. Many share overlapping skills, making lateral moves more accessible.
Related Pages
Frequently Asked Questions
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